A QR code works best as a second capture path, not a replacement for a good conversation. It gives visitors an easy way to share their details when the booth is busy or when they want a brochure after speaking with your team.
Place the code where the next action is obvious
- Use one clear offer: request a catalogue, ask for a callback or register interest.
- Place the code at the counter, near the product demonstration and on relevant printed material.
- Show the exhibitor name, event and booth number on the landing page so visitors know what they opened.
Ask only for useful details
Keep the public form short. Name or company, a contact method, product interest and an optional requirement are enough for many exhibition conversations. Include a clear privacy and consent statement before submission.
Connect it to the team workflow
Review QR leads alongside staff-captured leads, use the same interest tags and set an owner for any visitor who asks for a response. This keeps the event report complete without forcing visitors to install an app.